Brand Story

Funkify is a premium creative menswear brand built for a generation that refuses to be ordinary.

It was founded by Sam Grover, a 23-year-old with no formal background in fashion — just a deep love for clothing and the way it makes people feel. Sam always believed that style is more than what you wear. It’s how you show up. It’s how you walk into a room. It’s how you see yourself.

What started as personal passion turned into a purpose.

Sam wanted to create the clothes he couldn’t find anywhere — pieces that felt bold, expressive, and premium. Clothes that didn’t follow trends, but created their own identity. Clothes that made people feel confident, powerful, and seen.

But Funkify is not just about fashion.

It’s about Gen Z.

We believe Gen Z is the most powerful generation in the world — creative, fearless, and unapologetic. Funkify exists to remind them of that. To give them clothing that matches their mindset. To help them express who they are without saying a word.

Every Funkify piece is designed with one goal:
to make you feel different in the best way possible.

If you feel good in what you wear, you move differently.
You think differently.
You live differently.

Funkify is for the ones who build something from nothing.
For the ones who don’t wait for permission.

This brand wasn’t born in fashion school.
It was born from passion, risk, and belief.

And that’s exactly what it stands for.

FUNKIFY — Here to Funk You.